Leaves force is almost a month late I am giving you today some of the new HB-Henriot Quimper factory. If
sounds great changes were in the air, the article (The Telegram - January 10, 2011) offers little detail about the future of Quimper pottery.
To be continued ...
Michel Merle, CEO of HB-Henriot.
HB Henriot. Jewelry to the rescue
Seven years ago, Paul Janssens, the savior of 1983, yielded the HB Henriot Finisherien Pierre Chiron. The company today stabilizes its turnover, thanks to its line of jewelry, while seeking a buyer. Overview with its director general, Michel Merle.
diversification to your jewelry seems gradually become an important part of your production to more traditional tableware.
is one of our development priorities, in fact, that symbolizes a living Quimper, cultivating new customers. We invested the field of fashion five years ago, but the last two years, we are truly "keyed" on two collections of jewelry a year, the pace of trade shows in France, the United States and Japan. If you do not keep this pace, damn. We are currently preparing for the exhibition "Shards of fashion ', which runs from January 19 to 24 this year in Paris.
is one of our development priorities, in fact, that symbolizes a living Quimper, cultivating new customers. We invested the field of fashion five years ago, but the last two years, we are truly "keyed" on two collections of jewelry a year, the pace of trade shows in France, the United States and Japan. If you do not keep this pace, damn. We are currently preparing for the exhibition "Shards of fashion ', which runs from January 19 to 24 this year in Paris.
What do you have?
We present a fifty models for each collection, with prices ranging between 25 and 70. So far, it was mostly necklaces and bracelets. We have just introduced the rings. It will perhaps one day the earring
How much is the jewelry in your business?
Today, the sale of our jewelry is 15% of our turnover. In one year we went from 150 to 300 million euros. Our goal is to reach 20% of our revenues in 2011 and stabilize this ratio. Apparently, like the concept, like the product and the material allows great opportunities. But we are in the jewelry. It will not replace a gem in silver or gold.
Today, the sale of our jewelry is 15% of our turnover. In one year we went from 150 to 300 million euros. Our goal is to reach 20% of our revenues in 2011 and stabilize this ratio. Apparently, like the concept, like the product and the material allows great opportunities. But we are in the jewelry. It will not replace a gem in silver or gold.
What are your distribution channels for your jewelry?
We operate in 200 outlets in France, mostly retail. We prefer a multitude of small retailers. We are also in some stores, like Spring in Brest. In a second step, we will tackle the export market.
What is today the turnover of HB Henriot?
It is 2 million euros. It stabilizes. Jewelry compensates the erosion of small tableware, linked to the phenomenon of prevailing crisis. We're not on products necessities. The
tableware represent 15% export to USA but with the crisis, we have dozens of clients who have quite disappeared. We also need to revert to an export share of 20%.
"This is a complicated deal" It is 2 million euros. It stabilizes. Jewelry compensates the erosion of small tableware, linked to the phenomenon of prevailing crisis. We're not on products necessities. The
tableware represent 15% export to USA but with the crisis, we have dozens of clients who have quite disappeared. We also need to revert to an export share of 20%.
Some employees stationed in the premises now owned by the city, a CEO, Pierre Chiron, which is eager to find a buyer ... A context of uncertainty surrounding the 320th year of the pottery.
The number of your employees Has it changed since the social end of 2007 with 20 employees?
Since the workforce is stable, with 50 employees, including 35 in production.
How do they fall in your buildings?
Currently, we occupy one third of our surface, which is 6,000 sq ft on three or four levels. Our buildings are disproportionately large compared to the nature of our business. The goal is to share space. We were the seller of the property. There have been several projects. But the municipality wanted to have control of a strategic land. She had already acquired a portion of the premises.
Currently, we occupy one third of our surface, which is 6,000 sq ft on three or four levels. Our buildings are disproportionately large compared to the nature of our business. The goal is to share space. We were the seller of the property. There have been several projects. But the municipality wanted to have control of a strategic land. She had already acquired a portion of the premises.
What was the amount of the sale in September 2010?
1.8 million euros.
You also sold the shop in Paris?
Yes, today there remain only store Locmaria. That of Pont-Aven, which belonged to Pierre Chiron was also transferred.
Yes, today there remain only store Locmaria. That of Pont-Aven, which belonged to Pierre Chiron was also transferred.
Would you consider moving Locmaria?
Tomorrow, with new shareholders and new projects, we can not say with certainty that there would not move, but now we consolidate here. The principle to have other activities to be added to ours, that's interesting. It is possible to generate something dynamic and complementary. Many areas, such as canteen and changing rooms could be shared. There is also possibility of parking. We are in a listening period of decisions to be taken.
Pierre Chiron wants to retire and find new buyers for HB Henriot?
Yes. It was this desire for two years. Records are progressing well, but not tied.
early 2010, HB Henriot was about to change hands?
A sale has stalled, due to the death of a buyer, while we were in the MoU. It was a French buyer. Pierre Chiron has never done research abroad. It was early 2010. We had explained to other interested investors that it was done. He then had to restart the process. We came to this step. Discussions are underway with a record that at least advance.
A sale has stalled, due to the death of a buyer, while we were in the MoU. It was a French buyer. Pierre Chiron has never done research abroad. It was early 2010. We had explained to other interested investors that it was done. He then had to restart the process. We came to this step. Discussions are underway with a record that at least advance.
Failure to be owner Real Estate penalizes you there or that he makes a possible takeover?
Failure to have any more real estate clarifies the situation. The city has a little more responsibility to get things done. There is a good spirit. The mayor will be attentive to renovate all or part of the building. It needs to preserve its endearing. We're getting between 30,000 and 40,000 visitors per year. We carry it at arms length. The tourism business is important to Quimper, and the attractiveness of our company.
Failure to have any more real estate clarifies the situation. The city has a little more responsibility to get things done. There is a good spirit. The mayor will be attentive to renovate all or part of the building. It needs to preserve its endearing. We're getting between 30,000 and 40,000 visitors per year. We carry it at arms length. The tourism business is important to Quimper, and the attractiveness of our company.
You are a minority shareholder with 5% share, and CEO of HB Henriot. Will you remain in your position?
Seven years ago, Pierre Chiron has given new life cycle to the company. Today we need new blood, a little means a local context and promoted by the city. Given the scenario, I stay or I go. It is a time to manage complicated but I'm not a buyer. For that, it takes money.
Interview for The Telegram by Thierry Charpentier
Marc Andro: "Everything is subject to the future of the pottery ..."
"Today, we want Locmaria keeps calling artisanal and artistic image of earthenware
"said Marc Andro, vice president of Quimper Community and deputy mayor of Quimper
.
As to how the building could be emerging from HB Henriot bought by the city in late 2010 for an amount of 1.8 million euros: "Everything is subject to the future of
pottery, today we n 'have no accurate reflection "he says. The city had already purchased a disused part of HB Henriot with the small parking lot adjoining. "At Locmaria, we are also owns the old school rectory, the house that hosted Agora justice and one of the CCAS. We also have four exhibition halls of the Priory "recalls Marc Andro. What then of this cradle of china and this little jewel on the banks of the Odet? "We will conduct a project on the entire urban area, then an economic project, then a real estate and architectural" details the elected, attentive to the situation of the famous pottery.
"said Marc Andro, vice president of Quimper Community and deputy mayor of Quimper
.
As to how the building could be emerging from HB Henriot bought by the city in late 2010 for an amount of 1.8 million euros: "Everything is subject to the future of
pottery, today we n 'have no accurate reflection "he says. The city had already purchased a disused part of HB Henriot with the small parking lot adjoining. "At Locmaria, we are also owns the old school rectory, the house that hosted Agora justice and one of the CCAS. We also have four exhibition halls of the Priory "recalls Marc Andro. What then of this cradle of china and this little jewel on the banks of the Odet? "We will conduct a project on the entire urban area, then an economic project, then a real estate and architectural" details the elected, attentive to the situation of the famous pottery.
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